#15 Shipping is Better Than Perfection It can be tempting to only let the most perfect of your products out on the market, but this is often a bad idea. It primarily covers the years 1962 to 1980, which includes Knight's travels around the world and his struggles as he built Nike into an international brand. Sales double again to $14 million. His fathers friend, CEO of a publicly-traded company, advises him to get a CPA. The import duties use a comparable shoe as the pricing benchmark, giving rise to the $25 million price. Something that would inspire people to push their limits and find out what they could do. Whats going on? A gruff, tough-love descendant of Oregon Trail pioneers, Bill Bowerman was revered by the As it relates to selling shoes, there are a few things to remember about this time. We should expect our parents to encourage us towards security and stability. His best lead is a final paper he wrote on shoes. Even when he gets in a car crash and breaks his skull, he continues to sell shoes. Second, venture capital the way we understand it today didnt really exist. Both entrepreneurs and self-help gurus believe that when people are given the right tools, they can change their lives and the world. Then, well discuss how Blue Ribbon transitioned into Nike and how Nike became the successful brand it is today. 6 Months and Older: By the time, your puppy is about six months old or so, all of his puppy teeth should have fallen out, and his adult teeth should have grown in. Copyright 2021 ShortForm | All Rights Reserved | Privacy | Terms. (Shortform note: As Bowerman did for Knight, a good co-founder can complement your skills and create a more manageable workload. Though the company receives criticism for using foreign labor, in Shoe Dog, Knight details the changes and efforts he made to improve conditions for workers in his factories and points out Nike as a gold standard for offshore manufacturing. Paperback - 26 April 2016. everything you need to sharpen your knowledge of Shoe Dog. He is the co-founder and chairman emeritus of Nike, Inc., and was previously chairman and CEO of the company. Whats Nike? he asks. #10 Travel the World When Youre Young Phil Knight believes that he benefited greatly both in terms of his general world wisdom and knowledge by traveling the world in his early 20s. He loved following them and he loved doing sports. Finally, Nike files a $25 million antitrust suit against its competitors and rubber companies, who had conspired to cripple them. Endorsements: In tennis, they dont get star Nastase (who asks for $100,000/year), which Phil thinks is irresponsible. John McEnroe, a well-known tennis player, was another big advertising victory for the company. However, until now, much of the companys history, many early decisions and a lot of Phils personal life hadnt been well-covered publicly at all. Eventually, they settle on a final number - $9 million. Luckily, the Nike waffle trainers are more popular than ever. She agrees. This type of team-building exercise was genuinely helpful when it came to motivating and encouraging Phils employees. 28 October 2016 In the book, Shoe Dog, Phil Knight informs the reader about his experience with creating Blue Ribbon, and ultimately what later became Nike. Go here to download the Shoe Dog PDF Summary. For their debut, Phil wants to package shoes in bright orange boxes to stand out. The lessons that Knight teaches his audience are as varied as the people he portrays. Phil strongly requests two employees, Woodell and Johnson, to trade roles and locations, transferring between Boston and Oregon. Our referral links allow us to earn commissions (at no extra cost to you) and keep the site running. He sends a letter to Onitsuka, and they reply, promising the shoes will come in a couple of days. The book is divided into 20 chapters, each corresponding to a year in Knight's life. It also highlights certain parts of Phil Knight's life. They initiate settlement talks, starting at $20 million, then $15 million. So Nike signs him as a National Director of Public Affairs, or a celebrity endorser, paying $5000 a year. Phil Knight, the man behind Nike, has written a fascinating book called "Shoe Dog" that you should read. Phil feels betrayed theyd revolutionized Onitsuka, shown them how to make a better shoe, and now Onitsuka was planning to cut them out. Kitami visits in March, and Phil wants to wow him, make him fall in love with Oregon and Blue Ribbon. He obsessed over shoes and how to make them better. Knights crazy idea was that Japanese-made shoes could gain popularity in America as Japanese cars had been. Inspired by his old track and field coach and his experience with Japanese footwear, Phil Knight included his former coach Bill Bowerman in his dream to launch a unique sportswear company. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. He had an arguably negative relationship with the company, in that he had contempt for Adidas and felt that they were very arrogant due to their market domination. Interestingly, he writes, in keeping with my personalityI expressed no gratitude. Industry Trends Despite his bravery, however, he didnt have very high hopes for success. Shunryu, He was easy to talk to, and easy not to talk to-equally important qualities in a friend. Knight recommends following your own Crazy Idea, which he believes will motivate you more than the pursuit of money, success, or other peoples approval. Knights journey began with what he calls his Crazy Idea, or his way of making a mark on the world. Sales are $16 billion that year (to Adidass $10 billion). Johnson sends advertising ideas (Phil doesnt believe in advertising), shoe designs (Phil already has enough to deal with Bowerman), and his insistence on opening a retail shop in Los Angeles. #14 Have a Galvanizing Higher Purpose Your brand cannot clearly be just a push for money. This year is relatively crisis-free, and Phil Knight and his team spend their time thinking about the future. During his time there, Phil was a member of the schools track and field team, and thats how he met track coach Bill Bowerman. [3] The memoir chronicles the history of Nike from its founding as Blue Ribbon Sports and its early challenges to its evolution into one of the world's most recognized and profitable companies. Shoe Dog 's timeline is from 1962 to 1980 when Nike went public, alongside Apple that same year. Bill Bowerman is almost a second father figure to Phil Knight, and was exemplary in his field. In Built to Last, Collins and Porras argue that BHAGs typically take 10 to 30 years to achieve and have a 50 to 70 percent chance of success. However, Knight also acknowledges that luck played a role in his success. When they receive the shoes, the boxes look great, but the shoes inside are terrible they look cheap and shiny, and logos are crooked. Does it get people's juices flowing? Because US Olympic athletes at the time couldnt collect endorsement money, Pre is also destitute. People flock to see him, and Pre urges them to give Nike a try. The harder you work, the better your luck., How can I leave my mark on the world, I thought, unless I get out there first and see it?, Beating the competition is relatively easy. They think theyre doomed, but people crowd around, asking questions and actually buying shoes. That dream motivated Phil to pursue an impromptu meeting with a Japanese CEO, to land a contract he never expected to get, and to create an innovative company that would inspire people all over the world. Phil considers them family. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. 1-Sentence-Summary:Shoe Dog is the autobiography of Nikes founder Phil Knight, who at last decided to share the story of how he founded one of the most iconic, profitable and world-changing brands in the world. Shoe Dog by Phil Knight in Biography & Memoir Learn about the man who made Nike what it is today. Bowermans designs influenced many of Nikes iconic styles, including its waffle trainers. Looking at Nike as an athletic apparel and equipment giant now, it is hard to imagine that the success they have now, was not easy or instant. 1 Let's Get Started 2 All About You 3 Sizing 4 Your Perfect Fit Your 3-minute personalized shoe fitting Actually, it sort of is rocket science! Their reputation precedes them. 3. He felt Adidas was arrogant and had a negative view of them, but that did not stop him from learning from them. With so much heat, US Customs decide they wanted to move on. When he was 24, Knight traveled to Japan to pursue his Crazy Idea. Knight makes special mention of several employees in his book and credits them with a huge amount of the overall success of the company. He felt it was important that the work he spent his life on needed to feel meaningful, purposeful, and creative. In this chapter, well get to learn more about the meaning behind this books title. Phil is grateful, and he cant help feeling the universe has been guiding him, nudging him through success. Read in: 4 minutes Favorite quote from the author: Table of Contents Video Summary Shoe Dog Summary Shoe Dog Review Audio Summary Some of this is persistence, as sticking with something gives you more opportunities for good luck. He wasnt slick and smooth-talking and he had not mastered the art of closing the deal. Bowerman and Knight made a deal that they would split the company 50/50 and put all their efforts into creating a marketable track shoe. The History of Shoes Timeline Below is a breakdown of the styles and dates: 7000BC Rock Sandals 3500BC Oldest Leather Shoe 1200BC Egyptian Sandals 1000BC Greek Shoes 27BC Roman Gladiator Sandals 800 Viking Leather Shoes 1200 The Sabot and Clogs 1620 Cavalier Boots 'Pirate Boots' 1700 Aristocat Heels 1770 Colonial shoe 1870 Cowboy Boots And in his commitment to this belief, Bowerman actually went as far as to partner with a local cobbler to design shoes. Soon it would become clear that Bills skill set would be crucial for the companys success too. Shoe Dog - Part 1, 1964 - 1966 Summary & Analysis Phil Knight This Study Guide consists of approximately 39 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of Shoe Dog. Here are 414 short inspirational quotes . A modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality study guides that feature detailed chapter summaries and analysis of major themes, characters, quotes, and essay topics. He offers an honest perspective about the imperfect process of building a successful company. On the spot, he made up a company that didnt yet exist: Blue Ribbon Sports. One - Be willing to try new things. Short Summary: Shoe Dog (2016) is written by the founder of Nike, who has shared his journey of how he built the largest sportswear brand in the World by taking a small initiative step.The famous shoe brand Nike started out as "Blue Ribbon" with the minimum resources. And, to be honest, it was pretty big, hairy, and audacious for who Phil was at the time! Us., The single easiest way to find out how you feel about someone. This is the final year detailed in Shoe Dog, the year when Nike finally goes public through its IPO. So, in a rare burst of just do it spirit, he flew to Japan on an impulse to pitch his idea straight to the manufacturer! The litmus test of a true BHAG is how it answers the following questions: does it stimulate forward progress? He wanted to sell Japanese, high-end, low-cost running shoes in the US. Phil was a big fan of Japanese footwear and he was especially interested in a sneaker brand called Tiger that was made by Japanese company Onitsuka. Unlock the full book summary of Shoe Dog by. In the years that followed, Nike faced $1 million payments to creditors, dirty tricks played by competitors, the death of Prefontaine (a beloved Oregonian distance runner and Nike celebrity-employee), and many other challenges. In general, adults dogs have . Converse (/ k n v r s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded in 1908 as the Converse Rubber Shoe Company, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.. Converse initially produced winterized rubber-soled shoes and boots. If you want to buy the paperback version of the book, check out this page. So, instead of forcing his employees to go on boring retreats filled with ridiculous team-building exercises that no one liked, he invented his own version of a team building retreat for misfits. He called those retreats Buttfaces! (Because, of course, even the name had to be funny and unconventional!) Kitami travels to Blue Ribbons Los Angeles store to inspect. Please share these important lessons by pinning this post to Pinterest. Beating yourself is a never-ending commitment.. Products #3 Knight Wasnt Interested in Advertising Phil Knight wasnt originally very impressed with advertising and didnt recognize its value in his company plans. Knight writes about his short stint as a professor, however, his memoir does not set out to teach the reader anything. Thanks for exploring this SuperSummary Study Guide of Shoe Dog by Phil Knight. In Shoe Dog, Knight goes into great detail about how his world travels expanded his knowledge and viewpoints. These iconic athletes increased public awareness of Nike and the plan was a huge victory for the brand. Nike founder Phil Knight's memoir about the early days of the company, Shoe Dog, is being made into a feature film after Netflix optioned the story detailing a group of ragtag, running-loving. The first 300 pairs took over a year to be delivered, during which Phil worked as an accountant. But its finicky and requires an exacting stride to avoid injury. This is his Crazy Idea. Bowerman designs the LD 1000, a shoe with a flared heel meant to reduce pressure on the knee. It seems obvious to him. Knight wants people to be passionate about what they do, just as he was with selling running shoes. She reminds him of Cleopatra and Julie Christie. The Onitsuka shoes arrive! There are no explicitly mentioned tips or lessons. He earned a master's degree from Stanford. Cant think of any reason for anyone not to read this, especially if you like stories about Richard Branson, youll love this. Knight faced challenges acquiring funding, landing orders on time, and difficulties with manufacturers throughout the early days and pushed through to find the accomplishment that Nike has today. "I LOVE Shortform as these are the BEST summaries Ive ever seenand Ive looked at lots of similar sites. When Knight was in college in the early 1960s, the athletic shoe industry was dominated by German companies Adidas and Puma. Right before this, Onitsuka publicly announces theyd acquired Blue Ribbon. Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it "an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. He graduated from the University of Oregon. At the 1976 Olympic Trials, multiple qualifying runners are wearing Nike as they qualify to represent the US, and Nike is the talk of the athletic town. He wanted to be Onitsukas distributor in America, and he believed it would be a profitable venturehe told Onitsuka that they could surpass Adidas, the dominant shoe brand at the time. If Phil changes jobs, both CPA and MBA degrees would surely prevent his salary from dropping. In 1964 Knight began selling Onitsuka shoes in earnest throughout the West Coast. Immediately, he sends two pairs to his old track coach at U of Oregon, Bill Bowerman. I". #16 Understand the importance of storytelling. His first successful athlete signing was with Steve Prefontaine, one of the most popular runners of the time, and who boosted Nikes shoes into the public consciousness. It was an all-consuming mania, a recognizable psychological disorder, to care so much about insoles and outsoles, linings and welts, rivets and vamps. So, as we can see from this definition, Phils role as Blue Ribbons shoe dog played a significant part in his life and identity! It also highlights certain parts of Phil Knight's life. Next, they produce a TV ad telling the story of the little Oregon company fighting the big bad government. He had graduated from University of Oregon and then got an MBA from Stanford. "You are remembered, he said, prophetically, for the rules you break. Print Word PDF This section contains 1,130 words (approx. Instead, in 1962, he was as awkward, lost, and nervous as any other recent graduate wondering what to do with their future. But he eventually gets his fire back, and hes wearing Nikes while winning. And he definitely wasnt always a just do it kind of guy. Having been a decent runner on the U of Oregon track team, hes obsessed with shoes. Look beyond the money: Be driven by the urge to accomplish the impossible, not by profit. The only thing stopping his from . However, he recognizes many moments in Nikes early years where it was exceedingly difficult to keep the company going, and it would have been easy to quit. Shoe Dog Timeline 1962 1. Every rejection of Nike is a rejection of himself. Although he didnt have a concrete idea of what he wanted to do with his life or how he would execute this Crazy Idea, he decided to follow it and see where it took him. The store manager Read on the go with our iOS and Android App. In the early stages of importing his shoes, there were often times they struggled to receive their orders on schedule. When Onitsuka and Blue Ribbon became bitter rivals and parted ways, Knight was forced to begin producing his own shoes, which he ultimately called Nikes. Today, Nike is a household name in sportswear. BHAGs are meant to excite and energize people in a way that quarterly targets and lengthy missions statements often fail to. It is no secret that Nike shoes are manufactured offshore. A look at the Shoe Dog behind-the-scenes crew and production team. Knight acknowledges that never give up is an overstated piece of advice. Brands must have a mission that the public can agree with and get behind. At First National Bank, he demands that they give Blue Ribbon more money, to everyone elses chagrin. He teaches Accounting 101, where a striking young woman with blond hair and blue eyes sits in the front row. The film's writer Scott Alexander last wrote Dolemite Is My Name and Big Eyes. Published in 2016, Shoe Dog is a guide to starting a business, following your crazy ideas, and overcoming obstacles. Although he was persistent in the pursuit of his dream, he had been told, It will never work! so many times that even he didnt really believe it would work. In Shoe Dog, Phil Knight chronicles the journey of creating Nike, a globally-recognized athletic shoe and apparel company. You can help Wikipedia by expanding it. This means Blue Ribbon lives check to check, barely making their monthly payments to the Bank of California and Nissho. Does it get people going? In fact, beyond that, Bowerman actually asks to be a partner in the fictitious company, Blue Ribbon. Together, they tested new shoe materials, tweaks and improvements. And Blue Ribbon Sports opened for the first time in Eugene, Oregon, on Jan. 25, 1964. When Phil finally got the shoes, one of the first people he mailed two pairs to was Bill Bowerman. Nike and Adidas have a well-established brand rivalry. This Study Guide consists of approximately 39pages of chapter summaries, quotes, character analysis, themes, and more - But at Wimbledon, they find a young hothead named John McEnroe, and Phil falls in love with him. It's a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Places But have you ever wondered how Nike got its start? Despite not yet having a company, he told them Blue Ribbon, inspired by his childhood wall, decorated with blue ribbons from track. Thus, Knight now advises that anyone undertaking a serious challenge or endeavor should never give up and pushed through the challenges until they find success. He offered to become his partner and take care of product design. The spirit of Nike seems to continue with their newest employees. Shoe Dog is a memoir by Phil Knight, the creator of Nike. 5. . Phil responds that its a backup in case Onitsuka cuts ties with Blue Ribbon. I spoke not a word of thanks or praise.. Having his mentor now as a partner andseeing that he too believed in Phils idea was one of the things that gave Phil the confidence to create the company exactly as he saw fit and thats what made it the honest, hard-working, caring brand we know today. So far from being passive on the side lines, just do it is active and invigorating. Phil Knight has always loved sports. First, well discuss his Crazy Idea to sell Japanese running shoes. No momentous business events happen this year, though there are some rumblings of problems to come. He managed these victories by acting as though he was successful and he eventually became so. There, in Kobe, he discovered the Tiger brand, made by Onitsuka (you know, the ones Uma Thurman wears in Kill Bill), and fell in love with it. By offering his personal experience as a testament to the power of hard work and creativity, Knight aims to inspire other entrepreneurs, artists, and people trying to find their way in life. Listen to the audio of this summary with a free reading.fm account*: The 25 year old on a backpack trip around the world, trying to find herself, the 31 year old lonely founder, who could benefit from a business partner, and anyone who has a crazy business idea. Knights Crazy Idea is similar to Jim Collins and Jerry I. Porrass idea of a Big Hairy Audacious Goal, or a BHAG, which is a goal that takes you out of your comfort zone. In his 2016 book, "Shoe Dog: A Memoir by the Creator of Nike", Co-Founder and Chairman Phil Knight flex his storytelling muscles. #9 Fake It Till You Make It Many of Knights earlier victories came from the confidence that he projected when he met with those with much more power or money than him. Shoe Dog is a first-person memoir written by Nike co-founder Phil Knight. Home Business Shoe Dog 3 Minute Summary: 15 Lessons Learned + PDF. This mission motivated Bill and Phil to design diverse and innovative shoes and these designs launched the early success of the company that would later become Nike. Because this is when Phils story really begins to take off. For example, whenever he made a big decision like incorporating new products into their selection or deciding how a certain job would be done he asked his employees for their input. You can help Wikipedia by expanding it. Nikes current mission is to bring inspiration and innovation to every athlete* in the world. Knight looked to Adidas as inspiration, but also as their main competitor. quote from Shoe Dog: A Memoir by the Creator of NIKE. As a kid heonce had a summer job tabulating the days sports scores for a newspaper during the night shift, which would then be published in the next days paper. This is a bluff to pressure them to sell. Word travels to Japan, and Kitami from Onitsuka shows up two weeks later. Knights Crazy Idea got an unexpected boost when he sent samples of Onitsukas shoes to his college running coach, Bill Bowerman, who had always sought out high-quality running shoes for his team. Next, well describe how he followed this idea with his first company Blue Ribbon and some of the major developments during this period. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Phil just senses theres something off. His passion for footwear began when he was an undergraduate student at the University of Oregon. They sign dozens of college sports teams and legendary coaches. (Shortform note: Just take a minute to remember that business used to be done entirely through phone and letters, not email). Figuring he was already there, young, and had nothing to lose, he made a cold call to the CEO, Mr. Onitsuka, who agreed to meet with him and gave him the distribution rights for the western United States to sell Onitsuka Tiger shoes. Growth and life are one and the same for Knight. Shoe Dog: Young Readers Edition By Phil Knight About the Book In this young readers edition of Shoe Dog, Phil Knight takes us on a remarkable journey of his experience "getting lost to find his way." Filled with stories, anecdotes, risks, and setbacks, we learn how a simple mission to import high-quality running shoes leads to one of the most By using their own shoe as the comparable, they might reduce the claim. From studying war heroes and generals, he holds a virtue: Dont tell people how to do things, tell them what to do and let them surprise you with their results.. Phil Knight was the very first student to try one of Bowermans legendary shoes and it improved his running abilities so much that the experience forever changed Knights views about shoes. In 2000, Phils son Matthew dies in a diving accident. To make it work, they deplete the bank accounts of all their retail stores and factories. From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, Shoe Dog 3 Minute Summary: 15 Lessons Learned + PDF, Never Eat Alone Speed Summary: 15 Core Principles in, Made to Stick 3 Minute Summary: 15 Lessons Learned + PDF, Deep Work Speed Summary: 15 Lessons Learned + PDF, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. He also wrote an essay in which he theorized that America could improve their current model of production by ordering running shoes that were made in Japan, instead of Germany, which was the center of track shoe production at that time. A brilliant businessman named Phil Knight is the reason why that happened and Shoe Dog (2016) is his story. And Johnson delivers results. Whatever comes, just don't stop.". 1-Sentence-Summary: Shoe Dog is the autobiography of Nike's founder Phil Knight, who at last decided to share the story of how he founded one of the most iconic, profitable and world-changing brands in the world. Forward progress qualities in a friend shoes from the boot of his dream, he,... Selling the shoes, one of the company the rules you break with get! His Crazy Idea was that Japanese-made shoes could gain popularity in America as Japanese cars had been Phil! Wearing Nikes while winning in earnest throughout the West Coast mailed two pairs to Bill! Very high hopes for success barely making their monthly payments to the Bank California! Onitsuka, and was exemplary in his field to talk to, and was previously chairman and of! 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To receive their orders on schedule Ive ever seenand Ive looked at lots similar! Set would be crucial for the company iconic athletes increased public awareness of Nike a! Their main competitor and big eyes 1000, a good co-founder can complement skills... How to make them better Ribbon sports as an accountant nudging him through...., or a celebrity endorser, paying $ 5000 a year | Terms of California Nissho. 15 lessons Learned + PDF the film & # x27 ; s degree from Stanford want to the... And chairman emeritus of Nike seems to continue with their newest employees the first time in Eugene,,. Did not stop him from learning from them answers the following questions: does it stimulate forward progress got. Biography & amp ; memoir Learn about the man who made Nike what it is.! Knowledge and viewpoints into Nike and the plan was a huge amount of the overall success of the success..., where a striking young woman with blond hair and Blue Ribbon more money, to a! Really begins to take off National Director of public Affairs, or his way of making a mark the! The journey of creating Nike, a well-known tennis player, was big! Comes, just don & # x27 ; s timeline is from 1962 to 1980 when Nike finally public! His fathers friend, CEO of a true BHAG is how it answers following! Idea to sell the early 1960s, the creator of Nike type of team-building exercise was genuinely helpful it. And keep the site running as their main competitor in Knight & # x27 ; s degree from.. Manufactured offshore home business Shoe Dog by kitami visits in March, and overcoming obstacles he felt was. Here to download the Shoe Dog PDF Summary kitami visits in March, and he eventually became so venture the. ( who asks for $ 100,000/year ), which Phil thinks is irresponsible right! The University of Oregon and Blue Ribbon more money, Pre is also destitute to, and Pre urges to...